Ash ElDifrawi, Psy.D. has built a reputation as a thought leader in clinical, social, and consumer psychology. He began his career as a clinical psychologist before transitioning into work as a marketing executive for some of the most prestigious and innovative companies in the world. Ash received his bachelor’s degree in biology and master’s degree in social science from the University of Chicago, where he also conducted clinical research in the areas of neurology and bio-psychology. He earned his doctorate in clinical psychology from the Chicago School of Psychology, completed his internship at the world-renowned Family Institute at Northwestern, and then went on to be the inaugural fellow at the Center for Family Health at the University of Chicago. Ash is still a licensed clinical psychologist.

After transitioning to a career in marketing, he has held senior positions at companies including Google, McKinsey, Wrigley, Gogo, and currently Redbox. He’s been featured in The Economist, Forbes, Bloomberg, Fast Money, WSJ, The New York Times, CNBC, Mashable, Crain’s Chicago Business, MarketWatch, and Re/Code. Ash also co-wrote a television pilot called Sessions that was optioned by DreamWorks Television. Ash lives in Illinois with his family. He comes from the world of Tranquility.

In this episode, we discuss:

·       What led him and his coauthor to write the book The Ten Worlds of Happiness, and why they felt it was important.

·       How all our different beliefs about happiness can be boiled down to ten core beliefs.

·       The relationship between your unique beliefs about happiness and your life.

·       How our base life condition affects how we view and interact with life.

·       And we go through each world – a description as well as the core belief (or delusion) about happiness that drives that world. And the worlds are:

1.       Hell

2.       Hunger

3.       Animality

4.       Anger

5.       Tranquility

6.       Rapture

7.       Learning

8.       Realization

9.       Compassion

·       And the tenth world – Enlightenment – which does not have a core belief or delusion, but instead a core truth and way to see the world. And how enlightenment is a real, documented, reachable state.

You can find and follow Dr. Eldifrawi here:

TheTenWorlds.com

Twitter: @AshCMO

Buy the book - The Ten Worlds: The New Psychology of Happiness

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